Spa Management

As part of our adaptable ongoing education and training program, we will guide, step-by-step, through our established systems and provide training to implement those same systems into the spa operation to produce successful daily results. The systems will be tailored to fit the business with guidance and mentoring by our leadership, on-site or remotely.  We will be providing support and accelerating implementation and consistency of the systems and accountability, to ensure our clients’ protection and service integrity.  Business needs change quickly and are first solved by owners/operators. The last to know are consultants. Accountability and true leadership starts at the top through example.

OUR MANAGEMENT EDUCATION ENCOMPASSES:

• Financial – Understanding the financial aspects of daily systems in an operational format, from commissioned employees through the leadership of the spa, to the daily reporting of gross revenues and expenses.
    
• Product/Services Mix – Does your menu mirror your balance sheet? Is your product expense 30% for Body Treatments and Body Treatments are only 2% of your spa business?
    
• Spa Design and Maintenance – Understanding versatility, utilization and guest-flow planning are imperative. Each facility is unique in its demographics, we can teach how to make any business viable, tailoring it to ensure a fully accountable spa business.
    
• Marketing – Framing out an effective marketing initiative that utilizes tried and tested rewards is a critical part of reducing long-term expenses, which is often the difference between an underutilized facility and a sustainable, profitable line of business.
    
• Training and Proven Operating Procedures – Systems and accountability that will ensure the leaders have learned defined vital key indicators that dictate the way in which business is managed from one day to the next. This process will establish value and expectations for a sustainable partnership and profitable business.
    
• Business “Stress Offsetting” – Learn to take the “stress” off of the business and the guest.
    
• Learn to Operate as a Business, Not Just an Amenity – For any amenity to evolve into a profitable business it is required that steps be taken to establish the potential of each project. Dollar per square foot has always been understood, however, it is really the ratio of experience square footage vs. revenue square footage vs. average dollar per revenue square foot vs. potential capture rate vs. service mix.
    
• Impart 28 Years of Lessons Learned – We are 28 years of proven profitable operational experience that have been applied to a variety of spa operations, from 2,000 square feet to 15,000 square feet, all of which have been free-standing, profitable businesses.
    
• Seamless Management – The importance of remaining a seamless piece of the overall resort experience will be learned. We teach how important it is to stay closely linked to the resort with key message points, marketing, resort activities, branding and vision of our resort partners to integrate the spa and its team into the resort and its team.
    

• Industry Specific HR – Interview questions, specific practical questions and steps to be followed. Documentation, step-by-step processes, systems and protocols are put in place that substantially reduce the risk and exposure to guest and employee claims.
    

• Manage Quality Expectations – Checks, structured protocols and training, partnered with announced and unannounced testing that ensure consistent, quality service that has no room for variance.
    
• Define Accountability at All Levels – From Guest Services and Reservations to Licensed Employees and the Director.  Everyone will know and understand what their piece of the puzzle is and what responsibilities they have. The phrase, “I didn’t know that”, will not be a part of the spa culture. Accountability and systems will ensure that we have defined vital key indicators that dictate the way in which you must manage the business form one day to the next.